About Us

INCITE offers online elite level fitness content across High Intensity Interval Training (HIIT), Body Weight Training, Strength Training, Physical Management and, for beginners the Development Programs. Our Head of Training, Matthew Copp, has a wealth of knowledge and experience in all aspects of coaching, training and physical management. You will be guided, and educated through the WHY. WHY we train the way we do, WHY technique is so important and, WHY rest is essential for growth and recovery. INCITE is here to stir up a movement of fierce, powerful minded individuals to change the perception of what is achievable and how. With our online training sessions we will provide you with raw, honest content, and expertly guided sessions which you can access wherever, whenever.


Train with INCITE.  Our online platform allows you to access our daily scheduled sessions, wherever and whenever you want, through our real time scheduled sessions and stored session library.  You’ll find all the content in the Training Area, which you’ll have access to on sign up.  Whether you are starting out on your fitness journey or maintaining a healthy active lifestyle at home, we are here to give you the tools you need to succeed.


Get the most out of your INCITE training and achieve your ultimate fitness goals by joining us with Myzones MZ-3 wearable fitness tracker.  Myzone monitors heart rate, calories, time exercising and converts into Myzone Effort Points (MEPs), with a focus on rewarding effort.  One of the great things about Myzone is that you can use it on your own for motivation, as well as seeing how much effort you are putting in on our INCITE sessions! You can connect with friends, share your workouts and see each other’s progress.  The social accountability alone is enough to keep you on track! If it’s not for you, you can still do all of our sessions without it, however on sign up you will receive a 50% discount code to purchase the belt for £64.99 if the fear of missing out gets the better of you.  Check out how it works through the demo on the home page.


INCITE understands that adapting to new fitness habits is difficult and often fails. The key to the INCITE community getting results, lays with having accountability and visible tracking of your effort and success. Be committed, be accountable, be consistent, be part of INCITE. We are stronger together.